The majority of sectors use exhibitions as a marketing tool. They allow firms to show off their products and services in person to their target market. They also make it easier for customers by bringing together all of their possible suppliers in one place for easy comparison. Here are a few ideas for incorporating Digital Marketing tips for any exhibition
Make an eye-catching event page.
The first digital marketing tip for any exhibition should be the creative event page. This is where everyone gathers to learn more about your event. Include eye-catching visuals, professional photographs, and compelling videos of keynote speakers, workshop leaders, and performers in a simple tool like Cvent Flex to make it stand out and persuade people to sign up. Keep visitors on your page by embedding all relevant videos, photos, and other media so they don’t have to go looking for them elsewhere. Finally, make your event page a one-stop-shop for information and attendee activities by including all necessary details.
Allow them to have a sneak peek at what’s coming up next.
Why wait until the day of your event to convey important information? A quick preview of your event will persuade people to register and get enthusiastic about what’s to come, similar to how a movie trailer entices people to see a film. Brief interview portions with your presenters and highlights of what to expect throughout the event will pique interest. However, don’t post all of your films at once; space them out over a few days to keep visitors coming back to your website in the days leading up to the event.
Solicit the help of your sponsors and partners in spreading the news.
When your sponsors and partners promote your virtual event, it expands the reach of your program, which benefits everyone involved. Don’t be shy about asking your sponsor to share your virtual event with their contacts and following. Include your affiliate link, as well as links to your social media profiles and any other content you’ve created. Also, include any related materials, such as visuals, announcements, and your hashtag on social media.
Make your exhibit team more social.
Throughout the show, a team will be manning your company’s booth. Ensure that your team members are active on Twitter, utilizing their mobile devices to share their ideas and opinions, as well as images of what they see at the show. And don’t forget to let folks know where your company’s booth is!
Use the hashtag provided to the exhibition in all of your tweets to ensure that what you’re posting is visible to all attendees who are also following the hashtag.
Are you going to give a presentation?
If you have a speaking slot at the show, take advantage of it by including digital aspects in your presentation. That way, you can ensure that your presentation reaches a far larger audience outside of the room, as well as capture the data of those who attended more easily.
Making it as easy as possible for guests to share the facts and suggestions you’re already offering them will help you gain more awareness on social media. Make them brief, sweet, and easily visible so that attendees can easily fit them into a tweet.
This is another digital marketing tip for any exhibition. Create a landing page on your website before your presentation, ready to go, with an incentive for users to provide their information, such as a whitepaper or a guide, and advertise this prominently throughout the presentation. With the support of your exhibition team, you can also advertise it on social media.
Posts on the Web
If I had to offer a blogging strategy for exhibitions, I’d suggest writing at least two posts.
The first is before the event when an outline of the exhibition is given and it is promoted (this is a good way to tempt the exhibition organizers to share your post through their social channels). Also include any events that your company will be involved in while there, such as promotions, speaking slots, panel debates, and so on.
The second should be available within a day or two of the exhibition’s conclusion. In this manner, you can capture folks when they’re still in a social mood after all of their networking. Describe the highlights of the expo and how your company’s operations went while you were there; tell people where they can get the slides from your talks, and so on. You can also include testimonials and feedback from the employees who were on hand to man the booth with their best pieces.
Marketing by email
This is one of the most important digital marketing tips for any exhibition. It’s a good idea to send out an email a week or so before the event to let people know you’ll be there. It doesn’t have to be a separate email; the announcement may easily be incorporated into your monthly newsletter or another email that you’ve already scheduled to send. Your booth number, as well as any other pertinent information, should be included in the email to encourage readers to schedule an appointment with you while at the show.
Following up with a thank you email after the event, now that you’ve returned to the office and have your huge jar of business cards collected while at the exhibition (certain that those participants who put their business cards in your big jar are aware that you plan to email them shortly). You’ve already got stuff to provide from the guide you’re preparing to release after your expo presentation. You can then use the email to promote that content, and you’ll be in a perfect position to figure out which exhibition leads are hot or cold. You could even personalize the email by having the team member who spoke with them during the display sign it.
You can also urge them to visit your blog and subscribe to receive the newest industry news directly in their inbox by pointing them to all of the fantastic stuff there.
Maintain consistency in your promotions.
Up to the start of your event, keep working on your virtual promotion techniques. Attendees must remain engaged and enthusiastic, or they will not turn up. It doesn’t matter how impressive your registration numbers are if they don’t translate into attendees on the event day. Offer a secret giveaway’ to attendees at the end of the event to pique their attention.
On your event website, you can count down the days/hours/minutes.
To keep the event front of mind, share related information on social media and add the event hashtag.
These are just a few of the digital marketing tips for any exhibition. We hope that this guide will assist you in increasing the number of visitors to your exhibition.