Twitter began as a microblogging platform that allowed users to publish brief, 140-character entries (also known as “tweets”) when it was introduced in 2006.
Its popularity grew a year later, when during the South by Southwest conference, Twitter usage soared from 20,000 to 60,000 tweets each day. Since then, it’s been a popular destination for users to share daily updates, discuss their passions, and interact with others from all around the world. Following are some Twitter statistics you should know in 2022.
Only 10% of Twitter users are responsible for 92% of all tweets.
Most Twitter users, it turns out, aren’t that aggressive when it comes to really posting stuff. In fact, it appears that the majority of users only tweet once a month on average. That suggests that the majority of Twitter users are there to consume rather than create. According to data, ten percent of all Twitter users in the United States are responsible for 92 percent of all tweets, indicating that there is a highly active subset of people generating a significant amount of content.
Every day, at least 500 million tweets are sent.
Twitter users have a wealth of information to share with their followers! The website has evolved into a location where users may share daily updates and discuss mutual interests with people all around the world. There are at least 500 million tweets made every day, so there are lots of opportunities to participate in on the debate.
In 2020, Gen-Z users will account for 52% of all tweets.
Gen-Z (those born between 1997 and 2012) were tweeting a lot in 2020. According to Twitter, Gen-Z users accounted for 52 percent of all tweets sent that year. It’s a good indicator for Twitter’s long-term viability because younger generations are interested in it.
Adults in the United States spend six minutes per day on Twitter on average.
There’s no disputing that we spend a significant amount of time on social media on a daily basis. It’s all too simple to pick up our phones and cruise aimlessly around social media to see what our friends, family, and favourite businesses are up to. Adults in the United States spend an average of six minutes per day on Twitter, according to data.
96 percent of Twitter users in the United States say they use the platform on a monthly basis.
Twitter isn’t a platform that many people in the United States use on a daily basis. 96 percent of Twitter users admit they only check the site once a month. Only 52 percent claim they use Twitter everyday, while 84 percent say they use it weekly.
Statistics on Twitter Users and Demographics
Twitter’s growth seemed to be reaching a nadir a few years ago. After a global pandemic struck in 2020, however, things changed, driving more people to join the site. With what appears to be a resurgence of interest in short 280-character tweets, many marketers are debating whether or not they should devote time and effort to creating content for the platform. Fortunately, Twitter statistics will inform you of the demographics of its user population, allowing you to identify whether or not your target audience is there.
The majority of Twitter users are men, accounting for 70.4 percent of the total.
Twitter is the place to be for firms with products geared at men. Only 29.6% of Twitter users identify as female, whereas 70.4 percent identify as male. That’s a significant difference! However, the user base in the United Kingdom was 58.5 percent male and 41.5 percent female.
In 2020, Twitter’s global revenue was estimated to be near $3.72 billion.
Twitter’s revenue of $3.72 billion in 2020 is unquestionably impressive. Each year, their revenue has risen steadily. The only time it dipped from 2016 to 2017 was when it was slightly lower. Aside from that, the platform has consistently generated income.
More than $3.2 million in advertising revenue was recently generated on the platform.
The advertising money that firms pay to sell themselves on Twitter account for a significant portion of Twitter’s revenue. They brought in more over $3.2 million in advertising revenue in 2020, up $3 million from the previous year. In 2020, it appears that brands intended to enhance their ad game.
On Twitter, people spend 26% more time seeing advertisements.
Ads may be found on almost every social media platform these days, but many users simply scroll past them. If you’re going to run video advertising everywhere, you’ll need to be able to catch and hold the attention of your audience. On Twitter, people spend 26% more time watching ads than on any other social media platform. With the success of Twitter ads, it’s no surprise that many businesses use the platform to promote their products.
Brands who spend more time on Twitter are thought to be more culturally relevant.
Brands may be able to increase their relevance by using Twitter’s advertising platform. According to Twitter’s Agency Playbook, firms who spend more on advertising are perceived as being more culturally relevant.
For Business Statistics, Use Twitter
Finally, for those interested in how businesses perform on Twitter, these Twitter statistics demonstrate the value the network can contribute to their whole social media strategy. When it comes to supporting businesses in generating both visibility and conversions, Twitter offers promise.
Twitter is used by 82 percent of B2B content marketers.
According to the Content Marketing Institute, 82 percent of B2B (business to business) businesses use Twitter. Many businesses use the platform to promote their products, post new material, and engage with their target audience. If you’re a business owner, there’s a strong probability your competitors have already established relationships and are nurturing them.
Our time is valuable, therefore as marketers, we must be strategic about how we allocate our resources. Use these Twitter data to see if it’s a platform worth investing in for your company in 2022. These were some Twitter statistics you should know in 2022.