Google Ads is a powerful tool for bringing qualified traffic, or people who are looking for items and services similar to yours, to your business. With Google Ads, you can improve the number of visitors to your website, phone calls, and in-store visits. Digiedia, Kolkata’s best Digital marketing agency will help us understand the importance of Google Ads and will give us Insider tips on Google Ads Guidelines.
Google Adwords allows you to develop and share well-timed ads with your target audience (on both mobile and desktop). This means your company will appear on the search engine results page (SERP) when your ideal customers use Google Search or Google Maps to browse for items and services similar to yours. This manner, your target audience sees your ad when it makes sense for them to see it. You can also customise your adverts to fit your budget, regardless of the size of your company or your available resources. Before understanding Google Ads Guidelines, we must know why we should advertise on Google in the first place.
Why should you advertise on Google?
Google is the most popular search engine, with over 5 billion daily searches. Not to mention that the Google Ads platform has been operational for nearly two decades, giving them a leg up on the competition in the paid advertising space. People all across the world use Google to ask questions, which are answered through a combination of paid adverts and organic results.
Advertisers make $8 for every $1 they spend on Google Ads, according to Google.
The following Google Ads Guidelines should always be kept in mind:
Keep broad keyword words to a minimum.
When it comes to keywords, you really need to nail it, which is why testing and tweaking should be a part of your plan. Because your terms are too broad, Google will show your ad to the wrong people, resulting in fewer hits and a higher ad spend.
Examine what’s working (i.e., which keywords are producing clicks) and tweak your advertising to better fit your target audience. You’re unlikely to get the keyword combination just perfect the first time, so keep adding, eliminating, and modifying keywords until you do.
Don’t show advertising that aren’t relevant.
You won’t obtain enough clicks to justify your ad expenditure if your ad doesn’t fit the searcher’s purpose. Your headline and ad copy must match the keywords you’re bidding on, and the solution you’re marketing in your ad must address the searcher’s pain point.
It’s a combination that will give you the outcomes you want, and it might be as simple as a few modifications. You can generate many ads for every campaign, which you can use to split test which ones work best. Use Google’s Responsive Search Ads functionality instead.
Boost your Quality Rating (QS).
Google uses your Quality Score (QS) to decide where your ad should appear in search results. The better your placements, the higher your rank. If your quality score is low, your ad will receive fewer views and conversion opportunities. Google will tell you your Quality Score, but it is up to you to improve it.
Improve the landing page for your advertisement.
The user experience following a click is just as crucial as the ad itself.
When someone clicks on your ad, what do they see? Is your landing page conversion-optimized, i.e., does it use the same keywords as your main page? Is the page resolving or answering your user’s problem? Your user should have a smooth transition from start to finish in order to convert.
What is Google Ads and how does it work?
Your ad is shown to potential leads or customers who are interested in your product or service through Google Ads. Advertisers make bids on search phrases or keywords, and the winning bids appear at the top of search results pages, on YouTube videos, or on relevant websites, depending on the sort of ad campaign chosen.
Your ability to develop successful and high-performing Google Ads is influenced by a number of things. Let’s have a look at them, as well as other Google Ads Guidelines, below.
AdRank and Quality Score:
AdRank decides where your ads appear, and Quality Score is one of two elements that determine your AdRank (the other being bid amount). Remember that your Quality Score is determined by the quality and relevancy of your ad, which Google determines by the number of people that click on it when it’s displayed — your CTR. Your CTR is determined by how well your ad fits searcher intent, which may be determined in three ways:
- The appropriateness of your keywords
- If your ad copy and CTA provide exactly what the searcher is looking for based on their query
- Your landing page’s user experience
When you first create your Google Ad, you’ll choose a geographic area in which your ad will appear. If you have a physical location, this should be within a fair radius of it. Your location should be set in the regions where you ship if you have an ecommerce business and physical goods. The sky’s the limit if you provide a service or product that is available internationally.
Keyword research is equally vital for sponsored advertisements as it is for organic search. Your keywords should as closely as possible match the objective of the searcher. This is because Google will match your ad to search queries depending on the keywords you choose.
Description and Headline
Your ad copy could mean the difference between a click on your ad and a click on one of your competitors’ ads. It’s critical that your ad language reflects the objective of the searcher, is keyword-aligned, and addresses the persona’s pain issue with a clear solution.
If you’re running Google Ads, Ad Extensions are a good idea for two reasons: they’re free, and they provide users more information and an incentive to interact with your ad.
In Google Ads, retargeting (also known as remarketing) is a method of advertising to users who have previously interacted with you online but have not yet converted. Tracking cookies follow users around the web, allowing you to target them with adverts. Because prospects must see your ad at least seven times before becoming a customer, remarketing is beneficial.
These were some of the simple yet very crucial Google Ad Guidelines which are usually followed by the best Marketing Agencies like Digiedia.