As the Internet has completely taken over our lives, digital marketing for restaurants has become a must. Digital marketing for restaurants is critical since it allows you to target online customers whose reviews can have a direct impact on your restaurant’s reputation
The restaurant industry is said to be one of the hardest to break into, let alone succeed in. Small business entrepreneurs already have a tough road ahead of them, with over half of them failing within the first five years. How do you make the odds in your favor if the restaurant business is even more unforgiving?
Knowing how to sell to your target market is crucial to any successful business. Important questions such as “How will my community know I’m here?” is an important question that must be addressed. “What can I do to attract clients to my restaurant?” and “How can I make my restaurant more appealing?”
digital marketing for Restaurants holds the key to your solutions. Traditional advertising methods such as giving out leaflets, direct mailing services, and radio ads still have some value, but the world has mostly gone digital. You may as well close your doors if you don’t have an internet presence.
But have no fear; we’re here to assist you. Continue reading to learn about the top eight restaurant digital marketing methods.
Make Your Website Perfect
Even if you run a non-digital local restaurant, your storefront is no longer your company’s face. When 88 percent of people go online to explore products or services, the website is the first thing they look at. If your restaurant’s website isn’t up to par, customers are likely to quit and go to one that is.
Your website should be professional, effective, and easy to use. Menus, hours of operation, and your address must all be easily accessible to potential customers. Remember that most people use their smartphones to do research like this, whether they’re at home, in the car, at work, or elsewhere — your website must be mobile-friendly.
Finally, spend some time and money getting professional photographs of your restaurant’s interior, menu items, and employees. Your cuisine will appear more appealing, and your personnel will be more professional. Even before they visit, it provides potential consumers a feeling of connection with your restaurant.
Concentrate on local SEO
Perfecting your search engine optimization is one of the most crucial phases in digital marketing for restaurants. When it comes to driving organic traffic to your website and, ultimately, people to your seats, SEO is key. Your SEO grade will impact how quickly someone searches for “Italian (or whatever) restaurants near me.”
Whether locals or visitors, you must ensure that your website’s SEO makes you a local hotspot. Take the following steps to improve your SEO:
- Make sure every page of your website uses local keywords and other sorts of SEO coding (metadata embedded in pictures, videos, headings, etc.)
- Use both internal and external links (to other pages on your website) (to affiliate websites, sources of data, etc.)
- Sign up for a Google My Business account.
- Make sure your contact details and address are posted several times and are easily accessible.
As you can see, mastering SEO is a high learning curve if you’re new to it. If you need assistance, look into furthering your knowledge of SEO or hiring an expert.
Social Media Followers
It’s fantastic to have a website with plenty of SEO coding (and necessary). There are, however, some more aggressive strategies to increase site visitors. 70% of adults in the United States use Facebook. That implies you can find 70 percent of your potential consumers in one place.
Without a social media strategy, digital restaurant marketing is a waste of time. Not only can you build a fan base of people who are interested in your business and will likely return, but social media also allows you to network effectively. The best aspect is that you have a variety of free and paid advertising choices.
Market to influencers
Consider influencer marketing if you haven’t built up a sizable following or want to reach a wider audience. Influencers on social media are people who have built a following of thousands, if not millions, of people in specific industries or demographics.
It might not be a terrible idea to reach out to any food-related influencers in your area and offer them to eat for free at your business. You can work out an influencer marketing deal with them if they appreciate your meal. You can either pay them a price or give them a set number of free meals in exchange for them writing a post on your business.
Use Email Marketing
Email marketing is yet another great restaurant digital marketing method. To begin, create an email list of subscribers. Subscribers can be gained using social media, your website, affiliate websites, and landing page ads.
Once a consumer has subscribed, you must send an automatic series of emails once or twice a week. These emails should be pleasant and express gratitude to your subscribers while also encouraging them to visit your restaurant again. People will quit opening them if they don’t contain valuable content (discounts, promotions).
Because it focuses on marketing to those who have expressed interest in or eaten at your restaurant, email marketing has proven to be a strong contender.
Make Use of Online Reviews
Next, keep in mind that most individuals require some reassurance when purchasing things or services, including eating experiences. One of the things people look for when researching restaurants online is what other customers have to say about them. You should take advantage of online reviews and the trust that customers place in them.
Begin by encouraging each paying customer to leave a review on Google, your website, or your social media account. Offer a reasonable discount on their next meal once they’ve completed the evaluation. While a chance to win ‘x’ amount of money can be appealing, most people will not review your restaurant for the sake of a chance to win something; instead, give them something concrete.
Looking for more restaurant digital marketing assistance?
It’s not easy to run a successful restaurant anymore. You could once set a shop on a street corner and do business for years if your cuisine and service were good. However, the manner you market and interact with the community now requires a little more thought.
We can assist with the high learning curve that comes with digital marketing for restaurants. Look through our digital marketing directory to identify local businesses that can assist you with your specific needs. And if you have any queries concerning our digital agency network, please contact Digiedia as soon as possible.