Pay Per Click Services in Kolkata
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Pay Per Click Services in Kolkata: A Shortcut to Growth
From conglomerates to budding startup enterprises, every organisation is in a race to get at the top of the search engine result pages (SERP). The competition is back breaking in the market and firms are figuring out ways to gain higher traffic, more quality leads and conversions. Digital Marketing has introduced many channels, methods and strategies that could help the enterprises dominate their niche in the search engine and enjoy high conversion rates.
Pay Per Click ads can be a golden solution for the firms who are looking for a jump start, faster results, high conversion and a spot on the top of the result pages, garnering the attention and the impressions of the surfing audiences and visitors.
However, the challenges faced by the businesses are endless in the market.
High competition, the continuously changing platform algorithms, rules and regulations, fickle interests of the audiences and consumers, market trends and standards can severely impact the growth and the revenue generation of the firms. Such constraints can make the business slow down in its path and impact its conversions and lead generation.
This is why it is highly important for the businesses to stay vigilant of the market trends and be aware of the tools and strategies, in order to beat the competition and stay sustained.
So, how does Pay Per Click (PPC) advertisement help your business and give it the push it needs? How can the method help your business overcome and beat the tough competition? How does it work? What are the things you need to focus on before you choose this digital marketing channel? How can Pay Per Click ads give you higher conversion rates and add to your business?
Read on to know how you can make use of Pay Per Click ads and services and generate greater revenue and growth.
Pay Per Click Marketing - A Detailed Explanation
Digital marketing has enabled the business organisations to reach out and promote, market and advertise their products and services all over the world. It has dissolved the geographical boundaries and has made it easy for the businesses to grow and expand. The tools and the strategies have made it a lot easier for the firms to push traffic into their platforms and generate high quality leads. Pay per click ads is one such channel and strategy that can immensely help a business grow.
Pay Per Click (PPC) is a paid digital marketing model that allows you to place advertisements of your brand or business, all over the digital platforms and drive traffic and conversions. You can place pay per click ads in the search engines and various social media platforms. In PPC, you buy and push the visitors towards your business websites and other digital platforms. In these ads, you as an advertiser pay a defined fee to a publisher, every time a visitor or an audience clicks your advertisements and visits your platform. The traffic you receive on your platforms from Pay Per Click is not organic, because you, as an advertiser, have paid the publisher in order to derive traffic from them instead of organically procuring it.
In this process, you strategically place the advertisements in such a way that it showcases your business to the targeted audiences, scrolling and surfing on the platforms. The paid advertisements make your products and services visible to the audiences and the visitors. They highlight the value your business aims to provide. This model is generally offered by search engines and social media networks. Google/Bing ads, Facebook and Instagram ads and Twitter ads are the most popular social media platforms that encourage you to place ads and drive traffic to your website and other platforms for a fee.
How Does PPC Works?
The Pay Per Click channel works in two different systems for the advertisers. In the Flat Rate method, the advertisers pay the publisher a fixed and defined fee, for each click that is placed on their ads by visitors. This method is usually applied by the price comparison shopping sites.
The Bid Based system is the most common model of pay per click advertising, where the advertisers bid on the ads in an ad auction. The advertisers pick the keywords that are relevant and related to their brand or business, considering the Cost Per Click (CPC). These are the keywords that would trigger an advertisement, every time a visitor places a search query. An ad is created and placed on the search engines when the relevant keywords are procured.
The ads with the highest ad rank secure the top spot on the search engine result pages (SERP) whenever a visitor surfs using the keyword. When the visitor clicks on the ads or the sponsored links and lands on the relevant website or the platform, the advertiser is charged a determined fee.
But there is a condition that needs to be considered before you apply this strategy for your business. Your ad is not guaranteed the highest spot on the result pages just because you have placed a bid. The quality of the content and the ad is determined by the publishers before giving your advertisements a spot and visibility upon a search query.
Here are the Benefits of Pay Per Click and why you should consider this strategy for your business:
Benefits Of Pay Per Click Advertising
Types of Pay Per Click Ads that Help You Reach the Right People
Here are the types of pay per click ad campaigns you can launch in order to enjoy high conversion and increased traffic for your business:
Factors You Should Consider While Creating A Pay Per Click Ad
Before heading on to create the aforementioned advertisements, here are the factors that you need to consider and focus on while employing the Pay Per Click channel:
A Good Quality Score:
Quality score defines the relevancy and the quality of your ad campaign, chosen keywords and landing pages. Advertisers with a high or good quality scores are considered by the publishing platforms and receive more clicks at lower prices compared to the advertisers with low quality scores. Therefore, it is important for your business to invest in these factors and make a good use of the PPC ads.
– Keywords: Pay Per Click is a highly keyword oriented digital marketing channel. It is essential for you to choose keywords that are relevant to your business. It would ensure your ads or the sponsored links a good position in the result pages and you would have more traffic driven to your platforms.
– Structured Landing Page: Businesses use landing pages to turn the audiences and the visitors into leads. It is a web page where the traffic is directed. The visitors are encouraged to subscribe to the brand for further nurturing and communication using relevant and tempting Call To Action (CTA) buttons. Therefore, creating a well optimised landing page with an interesting CTA, attached to the relevant search queries, is necessary for the businesses to have a good quality score and the attention of the flowing traffic on the search engines.
– An Appealing Ad Copy: A highly attractive ad copy is necessary in order to capture the attention of the visitors. It should also be equipped with a Call To Action button that would encourage the audiences and the visitors to click the ad and learn more about your business. A high quality ad copy ensures a good quality score and a position on the result pages, which can ultimately benefit you with more traffic and conversions.
Pay Per Click Services: How DIGIEDIA Can Help You Manage PPC For Your Business
Help You Improve and Optimise Your Landing Page
A landing page is an integral part of lead generation of a business. It motivates the visitors to learn more about your business and pushes them further down to the sales funnel. A good landing page with a relevant and meaningful Call To Action (CTA) button can help you increase the revenue and the sales of your business. If you have an appealing and well optimised landing page, it will also ensure you a high quality store and get you the top spot while creating and placing the pay per click ads.
DIGIEDIA lifts your business and manages your pay per click ads by ensuring you a good quality score. We help you optimise and improve your landing pages so that your business receives maximum conversion. We improve your landing pages with compelling headlines, engaging content, relevant keywords and a strong call to action button that facilitates sales and garners the attention of the surfing visitors.
Help You Find The Right Keywords
Keywords can make or break the digital marketing strategies and impact the growth of your business. Therefore, it is highly essential for your business to use the right and the relevant keywords that help you reach the right and targeted audiences. Pay Per Click is a highly keyword oriented digital marketing channel, just like Search Engine Optimisation (SEO). Unrelated, irrelevant and low quality keywords can adversely impact your business or push it towards the wrong audience, giving your business no growth or sales.
We assist you with analysing and finding the right keywords that would help your business target the right crowd and get high conversions. We can help you refine the quality of the traffic your business receives.
Make Pay Per Click A Hassle Free Experience
If you are new to pay per click channel and do not know where to start but would like to see quick results, DIGIEDIA can help you manage your pay per click tasks and turn it into a smooth and hassle free process. From analysing and searching the right keywords to improving your quality scores for a better position on the result pages, we can assist your business with all the tasks. We track your results and focus on your performances, pushing your business to the new heights.
Assist You With Paid Search Advertising And Focus On Your Quality Score
DIGIEDIA aims to focus on improving the quality score and rising your traffic and conversions for your business. Our services enable you to secure the top spot of the search engine result pages and enjoy a steep increase in traffic and lead generation. We aim to improve and optimise your ad targeting methods and strategies and help you find the relevant keywords that would help your business stand out in the ad auction. Our service allows you to make use of all the benefits PPC has to offer.
Meet the Right Customers
Your business cannot enjoy growth and increase its revenue and profits, if it fails to target the right audience who would actually be interested in what your business has to offer. High quality leads help your business stay sustained. We help you optimise your conversion rates and push your business to the right audience and generate high quality leads that would certainly add to your revenue. We create attractive and compelling ad copies that would surely help your business push the leads down to the sales funnel.
Help Your Business Rise with Social Media
We understand the importance and the power of social media and how it can help your business expand and enjoy a lively and loyal audience. We can help your brand create a magnetic social media presence and get recognition. Our pay per click services enables you to study and analyse the likes and behaviours of your audiences and provide better value. We help your brand create better and engaging content, so that your business continues to generate quality leads and profitable conversions.
Here are the 6 ways our Pay Per Click Services can help your business get a jump start in the market and help you beat the competition. We have the right tools to ensure your business gets quick results and commendable performances. The pay per click channel can surely give your business the push it needs in order to grow and make the most of its audiences.